If one seeks knowledge, they must open themselves up to being cognizant of their environment. For one can learn from others unexpectedly, and they must be open to any knowledge that is beneficial to them or perhaps of use to help others. This can then be a tool to help to shape others awareness at their level as well, which in turn helps everyone because then their perception is tuned to seeking knowledge in their surroundings which can become a perpetual cycle of growth for everyone.