Internal Facebook Note - Here is a “Psychological Trick” to Target Teens

[FancyMancy]

Facebook bought TBH last October and eventually shut it down, but an internal note shows that the company learned a way to target high schoolers through the viral polling app.

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An internal document from Facebook, obtained by BuzzFeed News, shows TBH’s leadership explaining a well-tested method the startup used to attract teens at individual high schools to download its app. The note provides a window into Facebook’s growth-at-any-costs mentality and the company’s efforts to keep a key demographic engaged as its popularity among teens declines and it simultaneously runs out of people in the connected world to bring to its platform.

“Our team obsessed with finding ways to get individual high schools to adopt a product simultaneously.”

In the confidential memo, TBH’s founders told their new colleagues of “a psychological trick” that they employed to acquire teenage users en masse — a combination of scraping Instagram for high schoolers’ accounts, playing to youthful curiosity, and taking advantage of class dismissal hours.

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TBH noticed that teens often list their high school in their Instagram bio. So, using a private Instagram account of its own, the company would visit a school’s location page and follow all accounts that included the school’s name. TBH made sure its private account featured a mysterious call to action — something like “You’ve been invited to the new RHS app — stay tuned!” The startup would make one private account for each high school it wanted to target.

The company found teens were naturally curious and would follow the private account back.

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https://www.buzzfeednews.com/article/ry ... trick-memo

The same old jew, the age-old jew.